Tweet on Twitter Celebrity Endorsement and Brand Image Celebrity endorsement is one of the most popular and successful advertisement campaigns which involve a well-known person or a familiar face promotes a product or service of a particular brand or more than one brand in order to maximize the brand image in a fastest and easiest way. A celebrity is a well-known person to the public, such as actors, models, musicians, sports athletes, businessmen, ex-politicians, pop stars, fictional celebrities and cartoon characters. The successful achievers of different activities and who are familiar to the target customers introduces and promotes branded products and services for gaining benefits from the brand. Most of the marketers are using celebrity endorsement to promote their brands in order to pass the celebrity image to the brands.
Creating brand awareness is one of the key components in promoting a product or service. I think it is the product of two things: Provide Exceptional Service It seems obvious: Companies like Zappos, Trader Joes, and Wegmans are renowned for their customer service.
Happy customers tell their friends and colleagues about their great experiences. Such testimonials are powerful. Attaching positive experiences to your brand with exceptional service is an invaluable form of marketing.
Be real Exceptional customer service has to include the idea that your company strives to be as authentic as possible. Remind your customers that there are real people behind the brand. After all, customer service impacts the degree to which customers and prospects trust your brand. Avoid canned responses and fill-in-the-blank emails, or if you must, make sure they speak in a personable, friendly voice.
Admit fault when you can, and accept responsibility decisively and with humility. Spend some time to do a complete brand audit. Go over the design standards you already have and consider building a style guide.
Brand consistency is about building a dependable, reliable experience; that stability helps customers form stronger connections, which raises awareness. The important thing is to provide some kind of real value to your customers.
At no cost, Google provides hundreds of hours of lectures and talks hosted by Google. Forge partnerships with other brands Finding similar or complementary brands to partner with is an effective way to build your business and create more brand awareness. A strong partnership means that the success of one brand can benefit the other.
Look for opportunities where partnerships are a natural extension of your business. The partnership between Pottery Barn and Benhamin Moore paint is a good example. The two companies collaborated on an exclusive line of paints and colors and then featured an easy way for customers to select paint colors on the Pottery Barn website.
This tool still exists todayalthough Sherwin-Williams now provides the other side of the partnership. Not sure where to start? Social media is a great place to provide great customer service and humanize your brand at the same time.
Let your customer service team manage your social media accounts and your audience will get to see real customers with real problems get the help they need. Pampers uses social media as both a marketing tool for its products and as a way to build a community of parents and soon-to-be parents to exchange stories, ideas, and tips.
Pampers North American brand manager Matt Griffith noted that this helps establish strong ties with customers. Let people see behind the curtain Another effective way to use social media is to give your audience a peek behind the scenes aka BTSto show them how your company works and plays.
There is lots of value in BTS content. It Humanizes your company; Shows that you have fun; Reveals your love for your team; It shows you make mistakes, but you also laugh and live. And in order to build relationship and trust, this kind of content is a necessity.
Followers get to see the process as stylists go from zero to completion. Getting to see what really happens helps customers know what to expect while being both inspirational and aspirational. Ultimately, brand awareness is about ensuring your customers are not just thinking about you, but also thinking about you in a positive, engaging way.Companies cultivate brand awareness through messaging, design, social media, ads, and more.
Brand awareness is a hot buzzword and has inspired countless books, including Sticky Branding, Brand Thinking, The Brand Gap, and Archetypes in Branding, among many others.
And indeed executing successful branding and brand awareness strategies is complex enough to justify multiple books. Brand awareness reflects the degree to which customers or potential customers can recognize or recall a brand and correctly associate that brand with a specific product or service.
Creating brand awareness is one of the key components in promoting a product or service. More and more companies have jumped on to this celebrity endorsement brandwagon these days, to achieve the purpose behind this strategy: creating more brand awareness. Methodology Primary and secondary data have been used to write this report.
Instant brand awareness: People will begin seeing, and associating the celebrity with the brand meaning the brand is more recognizable, building stronger brand awareness.  Personality Transfer: Using celebrity branding, can create a personality transfer where the brand inherits the personality of .
Celebrity Endorsement and Brand Image Celebrity endorsement is one of the most popular and successful advertisement campaigns which involve a well-known person or a familiar face promotes a product or service of a particular brand or more than one brand in order to maximize the brand image in a fastest and easiest way.
Celebrity branding. Fortunately, you have several tricks up your sleeve when it comes to creative ways to build brand awareness to grow your brand into one your audience will prefer above all others. Using these strategies, you can achieve the success you want and win the loyalty of your customer base.