Definition of consumer behaviour

What is Consumer Behavior? How many times throughout the day do people make product decisions? If you stop to think about it, many product decisions are made every day, some without much thought.

Definition of consumer behaviour

Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.

Consumer behavior involves services and ideas as well as tangible products. The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for . Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour! Meaning and Definition: Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. Personality is a weak component of consumer behavior. Personality means a pattern of behavior founded on an individual’s outlook and internal traits. In this use, outlook means point-of-view and traits mean the consumer’s usual manner of responding to the environment.

It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. Marketers expect that by understanding what causes the consumers to buy particular goods and services, they will be able to determine—which products are needed in the marketplace, which are obsolete, and how best to present the goods to the consumers.

The study of consumer behaviour assumes that the consumers are actors in the marketplace. Starting from the information provider, from the user to the payer and to the disposer, consumers play these roles in the decision process.

Some selected definitions of consumer behaviour are as follows: Nature of Consumer Behaviour: Influenced by various factors: The various factors that influence the consumer behaviour are as follows: Personal factors such as age, gender, education and income level.

Definition of consumer behaviour

Psychological factors such as buying motives, perception of the product and attitudes towards the product. Situational factors such as physical surroundings at the time of purchase, social surroundings and time factor.

Social factors such as social status, reference groups and family. Cultural factors, such as religion, social class—caste and sub-castes. Undergoes a constant change: Consumer behaviour is not static. It undergoes a change over a period of time depending on the nature of products.

For example, kids prefer colourful and fancy footwear, but as they grow up as teenagers and young adults, they prefer trendy footwear, and as middle-aged and senior citizens they prefer more sober footwear. The change in buying behaviour may take place due to several other factors such as increase in income level, education level and marketing factors.

Varies from consumer to consumer: All consumers do not behave in the same manner. The differences in consumer behaviour are due to individual factors such as the nature of the consumers, lifestyle and culture.

For example, some consumers are technoholics. They go on a shopping and spend beyond their means. They borrow money from friends, relatives, banks, and at times even adopt unethical means to spend on shopping of advance technologies.

But there are other consumers who, despite having surplus money, do not go even for the regular purchases and avoid use and purchase of advance technologies. Varies from region to region and country to county: The consumer behaviour varies across states, regions and countries. For example, the behaviour of the urban consumers is different from that of the rural consumers.

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A good number of rural consumers are conservative in their buying behaviours. The consumer behaviour may also varies across the states, regions and countries. It may differ depending on the upbringing, lifestyles and level of development.

Information on consumer behaviour is important to the marketers: Marketers need to have a good knowledge of the consumer behaviour.

They need to study the various factors that influence the consumer behaviour of their target customers. The knowledge of consumer behaviour enables them to take appropriate marketing decisions in respect of the following factors: Pricing of the product c.

Promotion of the product d. Place of distribution 6. Leads to purchase decision:Consumer behavior involves services and ideas as well as tangible products.

The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for . Consumer behavior is the study of how people make decisions about what they buy, want, need or act in regards to a product, service or company.

Consumers have more options than ever, with more companies competing for their attention and money. Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour!

Meaning and Definition: Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.

Consumer behavior involves services and ideas as well as tangible products. The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for .

Consumer Behaviour: Meaning/Definition and Nature of Consumer Behaviour! Meaning and Definition: Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.

Through the application of sociology, psychology and demographics, marketers can begin to understand why consumers form attitudes and make decisions to purchase.

Consumer-behavior studies inform marketers, advertisers and public agencies how product and service selection is influenced by personality, perception.

What is the Definition of Consumer Behavior? | Bizfluent