Essay on Public Relations Words Article shared by: Public relations are an indirect promotional tool whose role is to establish and enhance a positive image of an organization and its services among its various publics.
The field of Public Relations deals precisely with this aspect What is public relations essay business. Public Relations professionals work hard at developing good, positive relations between a firm and the many different publics it serves.
In the following pages, we will take a look at how this field developed, what the duties of the public relations manager of a company may be, how PR affects the organization and its functions, the skills necessary to properly and effectively function in the capacity of a public relations practitioner.
Finally, the results of an interview of one of the public relation professionals, who works at the General Board of Pension and Health Benefits of The United Methodist Church will be presented. Historical overview The Public Relations field is not considered a profession yet, in the same way as law or medicine is.
Public Relations is essentially a trend of the twentieth century. Nonetheless, its origins can be traced back to ancient civilizations. We can write a Custom Essay on Public Relations for you! Public Relations possesses, as one of its intrinsic characteristics, the practice of influencing people through the use of communication.
One could cite the story of Moses and the 10 Commandments as the first public relations act in history, In this account, explicit instructions were handed down from God to Moses with the specific objective to influence the Jewish people and guide them to modify their behavior.
A more recent, and perhaps more widely accepted instance of the use of public relations in ancient history, is found in the Babylonian civilization of BC, where the most up-to-date harvesting techniques of the day wwere promoted by carving out the instructions in stone tablets for farmers to look at and use.
But it was not until that a former Wall Street reportedm Ivy L. Lee, introduced the idea that would slowly developed into what is known today as RP.
What does a PR manager do? However, there are no two managers who can define exactly what must be done in accomplishing these goals.
Perhaps, the best way to approach the question of what the PR manager does is by looking at what the Public Relations function has been defined as. How does PR affect the organization and its functions?
One of the major functions of an organization affected by public relations is marketing. In fact, a number of organizations still consider public relations a part of the marketing department, even if often times when positioned in this way, public relations as an entity of its own is neglected.
Nonetheless, a properly run public relations department is an integral part of the overall success of an organization. PR defines the different publics to be considered and targeted in the sales efforts of the marketing department. The results of a more focused view of what type of employee must be hired to accomplish these goals has a direct effect on the Human Resources Department, which is now directed to search and hire a specific type of individual to produce, promote, and sell the wanted goods of the identified public.
Qualifications of a PR professional When asked, what does a public relations agent look like? Others may have the more contemporary imager, which includes the executive sitting in a glass-wall office high above the city skyline. The world has changed very much, placing very specific qualifications for the public relations position.
According to Harold Buson, chairman of Burston-Marsteller, while it is difficult to make a blanket statement about what all PR agents should be like, there are four major qualifying characteristics of people in this position: They are bright people, who are able to ask just the right question at the right time.
Self starters with no need for anyone to guide them as to what the next step to take should be. They are good, persuasive writers.
Appendix A is a short questionnaire completed by one of the public relations agents in this organization. Conclusion The importance of public relations is monumental to the financial health of any business enterprise.
We have seen the growth of this function in the life of the human race, and how its influence and importance came of age during the cross over from an agricultural to an industrial society during this 20th Century. As the technical revolution marches on, public relations is bound to gain more and more strength in the business structure, and eventually will become a major function of all industry globally.
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Just order a custom written essay on Public Relations at our website and we will write your essay at affordable prices.Public relations are an indirect promotional tool whose role is to establish and enhance a positive image of an organization and its services among its various publics.
It is defined as ‘the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public’. This free Management essay on Public relations is perfect for Management students to use as an example.
Public Relations Essay Examples.
33 total results. A Description of Public Relations as the Process Used By Businesses or Organizations To Present The Most Favorable Image For Them To the Public. 1, words.
Public Relations Essay Examples. 33 total results. A Description of Public Relations as the Process Used By Businesses or Organizations To Present The Most Favorable Image For Them To the Public. 1, words. 4 pages. An Essay on Public Relations. words. 2 pages. This free Management essay on Public relations is perfect for Management students to use as an example. About Public Relations The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century. In the relatively brief period leading up to today, public relations has been defined in many different ways, the definition often evolving alongside public relations’ changing roles and technological advances.
4 pages. An Essay on Public Relations. words. 2 pages. Public Relations is essentially a trend of the twentieth century. Nonetheless, its origins can be traced back to ancient civilizations. We can write a Custom Essay on Public Relations for you! Public Relations possesses, as one of its intrinsic characteristics, the practice of .
Essay about The Significance of Ethics In Public Relations Words 6 Pages Strategy is a concept that relies on various definitions to capture interrelationships between various components that make up a strategy. Public Public Relations PR The main goal of a public relations department is to enhance a company’s reputation.
Staff that work in public relations, or as it is commonly known, PR, are skilled publicists.